intersecting media & understanding
Why did Turning Point USA produce a alternative halftime show? There was no way the show was going to compete so why try. In this post, we look at the value of a show that cannot compete with real superbowl.
Read More Turning Point USA’s Strategic Halftime Show ExplainedBy Steven J, Dick, Modern Metrics Barn Every February, brands spend millions of dollars for just 30 seconds of airtime during the Super Bowl. In 2026, that half‑minute spot costs roughly $8 million, making it one of the most expensive advertising opportunities in the world. Yet companies continue to invest—some enthusiastically, others cautiously—hoping to capture […]
Read More Is the Super Bowl Ad Spend Worth It? Insights on ROIThe Washington Post’s recent layoffs have reignited a familiar — and deeply uncomfortable — debate in American journalism: when a newsroom faces sustained financial losses, is cutting staff a necessary step toward survival, or a self-defeating move that accelerates decline?
Read More Exploring The Washington Post’s Staff Cuts: A Risky StrategyAcross the country, schools are increasingly implementing cell phone bans to reduce distractions and improve student focus. However, there are problems with the plans that need consideration. This essay looks at the issue from the perspective of a teacher and a media professional.
Read More The Complex Reality of School Cell Phone BansI’ve seen complexity used to silence criticism. Reciprocal tariff calculations look thorough and scientific because most people aren’t familiar with equations or Greek letters. But when examined closely, it’s much more straightforward.
Read More Simplifying Tariff Equation for International TradeBelieve it or not, 40 years ago, I put my first online survey in the field. My how things have changed.
Read More The Evolution of Online Surveys: Insights from 40 Years AgoSmall subgroups create special challenges. In this Gay Pride Month, we look at the issue of including the LGBTQ community as a subgroup.
Read More Gay Pride Month. Demographic Research Issues.Recent reports suggest that coffee is associated with longer life. This is great news but why should we be suspicious?
Read More Coffee and correlationThe balance between freedom of posting and controlling disinformation seems to be an impossible balance to reach. “Terms of service” address this balance in two ways. First, by what the social network will allow, and second, how it protects itself.
Read More Social Media Responsibly & Terms of Service.We can all learn to open ourselves up to alternative perspectives. This short post discusses bias. It won’t hurt.
Read More Communication Bias
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