Is the Super Bowl Ad Spend Worth It? Insights on ROI

By Steven J, Dick, Modern Metrics Barn Every February, brands spend millions of dollars for just 30 seconds of airtime during the Super Bowl. In 2026, that half‑minute spot costs roughly $8 million, making it one of the most expensive advertising opportunities in the world. Yet companies continue to invest—some enthusiastically, others cautiously—hoping to capture […]

Simplifying Tariff Equation for International Trade

I’ve seen complexity used to silence criticism. Reciprocal tariff calculations look thorough and scientific because most people aren’t familiar with equations or Greek letters. But when examined closely, it’s much more straightforward.

Ebook Marketplace

Authors have many choices today. Models include self publishing, direct to distributor, subscription services, publisher wholesale, or publisher agency models – each holding advantages and disadvantages. Such deals can be shaped by negotiations with the distributors or by the type of book.